Public Relations & Public Affairs |

Public Relations & Public Affairs

public relations, public affairsPublic relations & public affairs have become as nearly critical to the legislative process as lobbying and government relations. The process of swaying public opinion then influences legislators to be more receptive to listening to government relationship professionals on matters that impact their constituencies.

The Cansler Consulting team members are experts at developing consistent, positive public relation images to help influence government officials when its time to hear various viewpoints.

It’s just NOT marketing.

Public affairs and public relations are about creating a brand, it’s “the professional maintenance of a favorable public image by an organization.” In this case, it is the maintenance and development of an image to further assist an organization’s political agenda. All without using paid (and therefore, not necessarily trust-worthy mediums), such as advertising.


The PRSA National Assembly1 adopted the following definition in 1982: “Public relations helps an organization and its public adapt mutually to each other.” That’s pretty broad. So, in 2011, PRSA led an international effort to modernize the definition of public relations. PRSA produced the following definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.”

What Public Affairs & Public Relations Are NOT:

  • Public relations & public affairs firms do NOT: buy advertising.2
  • Public relations & public affairs firms do NOT: get journalists to write stories about their clients.
  • Public relations & public affairs firms do NOT: write jingles, catch-phrases, or slogans.

Public Affairs & Public Relations Firms DO:

  • Public Affairs & Public Relations Firms DO: Use NON-paid methods to promote their clients, such as…
    • Social Media, such as Facebook, Twitter, LinkedIn, etc.
    • Blog articles, emails, etc.
    • Speaking engagements
    • Traditional media
  • Public Affairs & Public Relations Firms DO: help build better relationships between the client organization and their public (and in some cases government officials).


Cansler Consulting government relations lobbyists If you need quality representation from an entrepreneurial government relations firm contact Cansler Consulting. We are a certified lobbying and consulting practice with decades of experience assisting clients in issue areas including Agriculture, U.S. Budget, Biotechnology, Food and Drug Safety, Transportation & Infrastructure, International Trade and Energy. Through our relationships established in Washington, D.C. and throughout the U.S. for over two decades we can help you the legislative and regulatory processes on Capitol Hill and inside federal agencies. You can contact us at

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