public relations, public affairsPublic relations has become as nearly critical to the legislative process as lobbying. Swaying public opinion influences legislators that in turn, causes them to be more receptive to government relations professionals on matters that impact their constituencies.

Cansler Consulting can help develop consistent, positive public relations to help influence government officials.

It’s just NOT marketing.

Public relations is about creating a brand, it’s “the professional maintenance of a favorable public image by an organization.” In this case, it is the maintenance and development of an image to further assist an organization’s political agenda. All without using paid mediums, such as advertising.


The PRSA National Assembly1 adopted the following definition in 1982: “Public relations helps an organization and its public adapt mutually to each other.” That’s pretty broad. So, in 2011, PRSA led an international effort to modernize the definition of public relations. PRSA produced the following definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.”

Public Relations Is NOT:

  • Buying advertisements.2
  • Securing journalists to write stories about their clients.
  • Writing jingles, catch-phrases, or slogans.

Public Relations Firms DO:

  • Use NON-paid methods to promote their clients, such as…
    • Social Media, such as Facebook, Twitter, LinkedIn, etc.
    • Blog articles, emails, etc.
    • Speaking engagements
    • Traditional media
  • Build better relationships between the client organization and the public and, in some cases government officials.


Cansler Consulting government relations lobbyists Leading studies indicate that today's business value impacted by government and regulatory intervention can reach as high as 30 percent of earnings for most companies. For highly regulated sectors the impact on earnings is greater. With as much as one-third of earnings at stake, it is imperative companies engaging in government relations do so with collaboration and integration at the forefront of their methodologies. If you need quality representation from an entrepreneurial government relations firm contact Cansler Consulting. We are a certified lobbying and consulting practice with decades of experience assisting clients in issue areas including Agriculture, Budget & Appropriations, Biotechnology, Food and Drug Safety, Transportation & Infrastructure, International Trade and Energy. Through our relationships established in Washington, D.C. and throughout the U.S. for over two decades we can help you the legislative and regulatory processes on Capitol Hill and inside federal agencies. You can contact us at

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